Enable JavaScript to view protected content.


O Tātou Ngāhere ‒ Our Forest

Project Status: Current

O Tātou Ngāhere – Our Forest, is a comprehensive programme of research that details how native forests can be integrated into our whenua for the benefit of all.

The project is a collaboration between Pure Advantage and the foresters and scientists of Tāne’s Tree Trust, who champion the valuable role our native species can play in the future of forestry in Aotearoa New Zealand.

Our aim is to firmly embed the myriad benefits of native forests into New Zealanders’ thoughts and actions and in the process improve our natural ecosystems and landscapes, contribute to rural economies, and help Aotearoa New Zealand play its part in mitigating climate change.

Together we have convened this suite of essays from some of Aotearoa New Zealand’s foremost thinkers and practitioners in areas related to native forests as the first stage of this campaign. The cumulative knowledge and expertise that underpins these 37 contributions is formidable. We thank all our authors for their input.

The campaign launch has been marked with the premiere of an inspirational documentary set on Cassie’s Farm in the Waikato featuring many of the trustees of Tāne’s Tree Trust.

View the documentary here now.


The next phase of the campaign involves a series of webisodes ‒ short on-line panel discussions on key themes which have stood out in the written contributions. Hosted by journalist and broadcaster Vincent Heeringa, the webisodes are freely delivered over Zoom and on Facebook. They will be held weekly on Tuesdays at 6:30pm, so register below to be involved.

Webisode #1 will be on Tuesday April 13th - The Pure Advantages of Native Forests: why our forests matter so much for us and for the world.

Register Here for Webisode #1